We are asked very often…
The spectrum of competencies our brand marketing people must have?
How do we measure the strength of their competencies?
How do we establish the strength of competencies before as well as after training!
The competencies that brand marketing professionals must possess include analytical sense, strategic thinking, brand marketing wisdom, creative skills, financial acumen, resourcefulness and more.
BrandEdge utilizes a tried-&-tested proprietary tool that measures the strength of brand marketing competencies; before and after training.
The output of the measurement is a report that details the strengths of the competencies measured in an individual; along with proposals for future training.
Considerable value is derived when the strength of people’s competencies are measured before as well as after training.